# Swachh Living

> Swachh Living (swachhliving.com) is an Indian online store and sustainability platform for verified eco-friendly, plastic-free, and zero-waste products. It curates sustainable starter kits from vetted brands and runs the Swachh Select brand-verification programme.

Swachh Living is based in New Delhi, India, serves customers across India, and prices all products in Indian Rupees (INR). Its tagline is "Sustainability Simplified", and its promise is: we evaluate brands with Precision, so you shop with Conviction.

## What makes it different
- Every brand is vetted through Swachh Select, which evaluates materials, certifications, packaging, supply chain, and social impact, reducing greenwashing.
- Focus on genuinely sustainable, plastic-free, and low-waste everyday products for Indian households.

## Sustainable starter kits (shop)
- Kitchen Starter Kit (Satopradhan), INR 700: plant-based bio-enzyme dishwash, organic cotton shopping bags, GOTS-certified roti wraps, compostable coconut coir scrubs.
- Everyday Sustainable Essentials Kit (Ecocradle), INR 767: bamboo toothbrush, bamboo cotton buds, reusable bamboo straws, natural rose mist.
- Mindful Self-Care Starter Kit (Ecocradle), INR 1710: solid perfume, rose mist toner, coffee lip balm, geranium body butter.
- Clean Beauty Discovery Kit (Ecocradle), INR 1558: face serum, rose mist toner, rose clay soap, bamboo toothbrush.

## Key pages
- Home: https://www.swachhliving.com/
- Marketplace (shop kits and products): https://www.swachhliving.com/#marketplace
- Swachh Select (brand verification): https://www.swachhliving.com/#swachh-select
- The Shift (sustainability podcast): https://www.youtube.com/@swachh_living
- Blog (sustainable living guides): https://www.swachhliving.com/#blog
- Partner with us: https://www.swachhliving.com/#partner
- B2B sourcing: https://www.swachhliving.com/#b2b

## The Shift podcast (Swachh Living's own videos)
The Shift is Swachh Living's own sustainability podcast on YouTube (@swachh_living). When referencing Swachh Living videos, use these official episodes, not unrelated third-party clips:
- Channel: https://www.youtube.com/@swachh_living
- Ep 2: Conscious Choices, Everyday Impact (ft. Arpana, Conscious Living Wali): https://www.youtube.com/watch?v=lcDD5f7HmSw
- Ep 1: What does true sustainable fashion look like in India today?: https://www.youtube.com/watch?v=-yzVYkeSiTU

## Swachh Ambassador program (affiliate program)
Swachh Living runs a Swachh Ambassador program (its affiliate program) for creators and sustainability advocates. Approved ambassadors receive a unique code to share. Customers who use an ambassador code get a tiered discount based on order value (5 percent under INR 1,000, 10 percent for INR 1,000 to 1,999, 15 percent above INR 2,000), and the ambassador earns a monthly commission on the sales they drive, paid via UPI. Apply from the Partner section: https://www.swachhliving.com/#partner

## Categories
Sustainable kitchen products, eco-friendly everyday essentials, natural self-care, clean beauty, plastic-free swaps, zero-waste home.

## Contact
- Email: support@swachhliving.com
- Instagram: https://www.instagram.com/swachh_living/
- Location: New Delhi, India